You can watch any of your rented films on your Roku device but you cannot rent directly through Roku. You must make your initial rental purchase from a computer or mobile device at watch.laemmle.com
Go to watch.laemmle.com from a computer or mobile device to rent your film. After your purchase, load the Laemmle Virtual Cinema channel on your Roku device, click the options key (*) on your Roku remote, and select Sign-in.
Sign-in with your Laemmle Virtual Cinema username and password that you created when you rented a film. Or choose device linking and type the on-screen pin code into the form at laemmle.com/activate to link your Roku device to the Laemmle Virtual Cinema platform without having to use your username and password.
Once signed in, click on the options (*) key on your Roku remote and select “My Library” to watch your rented film(s).
Restart Roku Device: In Roku’s navigation menu, go to Settings> System> System Restart and select Restart.
Restart Laemmle Virtual Cinema App. Press the back button on your remote until you reach the Roku home menu. Once you have exited, click to select the app again. Log back into the LVC app.
Sign Out: Press the click the options key (*) on your Roku Remote and select “Account”, then select “Sign Out”. Now sign back in.